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SPONSOR & ADMINISTRATOR:Abercrombie & Fitch Stores, Inc., 6301 Fitch Path, New Albany, OH 43054 (“Sponsor” or “A&F”).
ELIGIBILITY:The Sweepstakes (“Sweepstakes”) is open only to legal residents of the United States and District of Columbia at least fourteen (14) years old at the time of entry. Void where prohibited. Proof of residency and age may be required. Employees and directors and their immediate family and household members (parents, stepparents, children, stepchildren, siblings, stepsiblings, or spouse, regardless of where they live, or persons living in same household at least three months a year, whether related or not) of Abercrombie & Fitch Stores Inc. and Merkle Inc., their parent companies, subsidiaries, divisions, affiliates, contractors, distributors, sales representatives, retailers, advertising and promotion agencies, and any others engaged in the development, design, production, execution or distribution of this Sweepstakes are not eligible to enter or win. The Sweepstakes is subject to all applicable federal, state, provincial and local laws and regulations. Participation in the Sweepstakes constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s decisions, which are final and binding in all matters related to the Sweepstakes. Entries may be void due to legal constraints as determined by Sponsor in its sole discretion (e.g., Sweepstakes is ineligible to be offered in a given jurisdiction, or prize cannot be shipped to a given address or jurisdiction). Winning a prize is contingent upon fulfilling all requirements set forth herein and at Sponsor’s sole discretion as to meeting eligibility criteria.
HOW TO ENTER:You must be or sign up to be a myAbercrombie member to participate. It is free to create a membership account. Grand Prize portion of the Sweepstakes: 1) Navigate to the Sweepstakes landing page through the A&F website, the A&F app, or A&F’s official social media channels 2) Login or Sign Up to myAbercrombie, and 3) enter your first name, last name, your style quiz preference (men’s or women’s), and your favorite NFL team. e-Gift Card portion of the Sweepstakes: Entering into the Grand Prize portion of the Sweepstakes will automatically allow you the chance to take a style quiz and therefore, be entered into the e-Gift Card portion of the Sweepstakes (“Entry”). Grand Prize: Limit one (1) Entry per person per day. e-Gift Card: Limit one (1) Entry per person per day. Head back to the Sweepstakes landing page each day during the e-Gift Card Sweepstakes Period for additional entries. See Winner Selection & Notification/Verification below for more details. All potential winners are subject to verification before any prize will be awarded.
Irrelevant or inappropriate Entries you post will not be accepted or considered for the Sweepstakes. Use of any automated system to enter is prohibited and will result in disqualification. Sponsor has the sole discretion on decisions to remove content it deems is in violation of the “Posting Guidelines” listed below. Entries you post may be open to public commentary, which participant acknowledges is not under the Administrators’ direct control. Sponsor shall not be responsible for any public commentary made in connection with an Entry. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible, or misdirected Entries, all of which will be ineligible to win a prize. In the event of a dispute as to any entrant, the authorized account holder of the email address or social media handle used to enter will be deemed to be the entrant. Potential winner may be required to show proof of being the authorized account holder to be awarded the prize.
By entering, you may be signed up to receive marketing e-mails from Abercrombie & Fitch. You may opt out at any time from receiving marketing e-mails by following the instructions in the e-mails sent to you.
TIMING:The Grand Prize portion of the Sweepstakes begins on September 2, 2026 at 3:00:00 AM Eastern Standard Time (“EST”) and ends on September 30, 2026 at 11:59:59 PM EST (the “Grand Prize Sweepstakes Period”). The e-Gift Card portion of the Sweepstakes begins on September 2, 2026 at 3:00:00 AM EST and ends on September 30, 2026 at 11:59:59 PM EST ( the “e-Gift Card Sweepstakes Period). Administrator’s database computer is the official time-keeping device for the Sweepstakes.
WINNER SELECTION AND NOTIFICATION/VERIFICATION:Grand Prize: On or around October 13, 2026 (actual date of drawing subject to change), Administrator will randomly select one (1) winner from among all eligible Entries. E-Gift Card: There will be one (1) random, computer-generated winning time seeded each day of the e-Gift Card Sweepstakes Period. The first entrant to take the style quiz at or after the daily winning time will receive an immediate, on-screen notification that they are a potential winner of an e-Gift Card prize (subject to verification of eligibility). If no entrant takes the style quiz at or after the daily winning time on a given day, the applicable prize will carry over into the following day, with two (2) prizes available that day. Odds of winning depend on the number of eligible entries received, the time of style quiz completion, and will vary based on participation.
Each potential winner will be notified via the email address associated with the myAbercrombie account used to enter the Sweepstakes with a request to verify his/her win. The potential winner will be required to respond to Sponsor within two (2) days of when the initial notification was sent and will be required to confirm several pieces of information to verify their win. Each potential winner may be required to sign and return an affidavit (U.S.) of eligibility and liability and/or publicity release. Each potential winner may also be required for tax purposes to submit a W-9 tax form. If a potential winner is deemed a minor in their place of residence, a parent or legal guardian must sign any required documents. If the potential winner does not respond to the message within two (2) days of when the initial notification message was sent, or refuses to confirm the requested information, then the potential winner may be disqualified and forfeit his/her right to the prize. If a potential winner is found to be ineligible, fails to respond or refuses to confirm the requested information, an alternate winner may be selected from the pool of eligible entries. Sponsor will attempt to contact a commercially reasonable number of alternate winners per prize, and if there is still no confirmed winner after such commercially reasonable attempts have been made, the applicable prize may go unawarded.
PRIZES:Grand Prize: The winner (“Winner”) will receive
Individual Approximate Retail Value (“ARV”):$17,500 USD Total ARV: $17,500 USD.
e-Gift Card: Twenty-nine (29) winners will receive one (1) $200 USD Abercrombie & Fitch e-gift card. Individual Approximate Retail Value (“ARV”): $200 USD. Total ARV: $5,800 USD
Total ARV of the Sweepstakes: $23,300 USD.
Each verified winner is responsible for all federal, state, provincial and local taxes and fees which may be associated with prize receipt and/or use.
No cash or other substitution, assignment or transfer of the Prize permitted, except by Sponsor, who reserves the right to substitute a Prize with cash or another prize of comparable or greater value. Any such substitution is not guaranteed and is at Sponsor’s sole discretion. Prizes will be awarded “as is” with no warranty or guarantee, either express or implied, offered by Sponsor other than any standard warranty from the manufacturer, if any. Prize values are estimated as of the start of the Sweepstakes Periods. In the event that the actual prize value at the time of award is less than the individual ARV listed in these Official Rules, Winners will not be entitled to any cash refund for the remainder of the indicated ARV. In the event that the actual prize value at the time of award is more than the individual ARV listed in these Official Rules, the Winners shall be solely responsible for any tax consequences arising therefrom.
GENERAL RULES OF PARTICIPATION:This Sweepstakes is subject to all applicable federal, state, provincial and local laws, and is void where prohibited or restricted by law. By participating in this Sweepstakes, the entrant agrees: (a) to abide by and be bound by these Official Rules and decisions of Sponsor, which shall be final in all respects relating to the Sweepstakes, including without limitation the interpretation of these Official Rules; (b) to abide by and be bound by any terms of use, privacy policies, or other policies of any social media platform; (c) to the extent allowed by applicable law, the laws of the United States and the State of Ohio apply to and govern this Sweepstakes and any claims must be raised and resolved in the federal or state courts located in Columbus, OH, United States; (d) if, for any reason whatsoever, this Sweepstakes, in Sponsor’s sole opinion, is not capable of running as planned, including, but not limited to, to comply with legal requirements or by reason of infection by computer virus, tampering, fraud, technical failures, or any other cause which, in the Sponsor’s sole judgment, corrupts or affects the administration, security, fairness, integrity or proper conduct of this Sweepstakes, Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend this Sweepstakes and limit entries to those submitted prior to the action taken, or to proceed in such a manner as may be deemed fair and equitable by Sponsor in its sole discretion; (e) if such cancellation, termination, modification or suspension occurs, notification will be posted on the page where the Sweepstakes is listed; (f) Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be tampering with the operation of the Sweepstakes, or to be acting in violation of the terms of this or any other Sweepstakes; (g) any attempt by any person to deliberately damage any website or undermine the legitimate operation of the Sweepstakes is a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law; (h) Sponsor is not responsible for late, incomplete, misdirected, delayed, or undelivered entries, or entries not timely received due to telephone failures, Internet or website failures and disruptions, and ISP problems; (i) submission of incomplete information may result in disqualification of entry; (j) in the event of a dispute as to any entry, the authorized account holder of the social media account used to enter will be deemed to be the participant. The "authorized account holder" of a social media account, is the natural person who registered for the profile. The potential winner may be required to show proof of being the authorized account holder, including but not limited to the proof issued by the social media platform; (k) winners are responsible for all federal, state, and local taxes and fees which may be associated with prize receipt and/or use; (l) Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision; (m) For a winner list, visit https://www.abercrombie.com/shop/us/br/SuperBowlSweepstakes. The winner list will be posted on the Sweepstakes landing page after all winner confirmations are complete.
NO LIABILITY/RELEASE:By entering, you agree, to the extent allowed by applicable law, to release, discharge, indemnify and hold harmless Sponsor, Administrator and their parent, subsidiary, and affiliated companies, and any other person and organization responsible for sponsoring, fulfilling, administering, advertising or promoting the Sweepstakes, and all of their respective past and present officers, directors, employees, agents and representatives (collectively, the “Released Parties”) from and against any and all claims, expenses, and liability related in any way to your participation in or the operation of, this Sweepstakes as well as any other claims, damages or liability due to any injuries, damages or losses to any person (including death) or property of any kind resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of any prize, participation in any Sweepstakes-related activity, or participation in this Sweepstakes in general. IN NO EVENT WILL SPONSOR OR ADMINISTRATOR BE LIABLE FOR ANY PUNITIVE, INDIRECT, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES. While it involves interaction with social media platforms, this Sweepstakes is in no way endorsed, administered by, or associated with any social media platform. You understand that you are providing your information to Sponsor and not to social media platforms. Any questions, comments, or complaints regarding this Sweepstakes should be addressed to Sponsor and not to social media platforms.
ENTRY CONDITIONS:Each entrant agrees to: (a) comply with and be bound by these Official Rules and the decisions of Sponsor, which are binding and final in all matters relating to this Sweepstakes and (b) abide by and be bound by any terms of use, privacy policies, or other policies of any social media platform.
GRANT OF RIGHTS:By entering, and except where prohibited by law, you (or your parent/guardian if you are under the age of majority in your jurisdiction) grant to Sponsor (and any of its agents, affiliates or subsidiaries) the irrevocable, non-exclusive, worldwide, royalty-free, sub-licensable, assignable, and unlimited right and permission, but not the obligation, to (1) utilize, reproduce, exploit, alter, edit, modify, distribute, publish, exhibit, digitize, broadcast, display, publicly perform, and prepare derivative works of the Entry in any form or media now or hereafter known for any and all purposes deemed by Sponsor in its sole discretion to be reasonable and prudent uses for the purpose of furthering its valid business objectives, including but not limited to reposting the Entry online (e.g., on our brand websites and social media pages), and (2) use your name, online handle, and profile/avatar picture in connection with, or to reference the fact of, your Entry. You understand that your Entry may be edited in the sole discretion of Sponsor. You represent and warrant that the Entry will not contain any third party trademarked or copyrighted material, or material that is subject to other third-party proprietary rights, unless you have permission from the rightful owner of such material or you are otherwise legally entitled to post the material and to grant Sponsor all relevant licenses and permissions to use the material as contemplated herein. You agree not to take any legal action against, and release and discharge, Sponsor, and its directors, officers, employees, agents and affiliates, or any other person or entity acting on its behalf, from all claims in connection with the use of the Entry as contemplated herein.
POSTING GUIDELINES: Failure to comply with the following Guidelines will cause your Post, which could include photographs, videos, comments or other material to be rejected and pulled from A&F pages on social media and may result in you being permanently banned from posting on A&F pages on social media. The following Posts and subject matter will be rejected and result in immediate disqualification from A&F pages on social media: Personal Attacks: Personal attacks will not be tolerated. Disrespecting, insulting or attacking other users or Posts will not be permitted. It's okay for users to challenge an opinion or view but ensure that it is done respectfully. Behavior/comments that may result in others feeling threatened or specifically targeted or abused will not be allowed; Discrimination: Discrimination or prejudice based upon race, ethnicity, sex, religion, disability status, migrant worker status, communicable disease carrier status, or marital status or pregnancy/nursing period status, and any other category protected by law will not be tolerated. Any prejudicial statements, behaviors, comments or remarks will cause the Post to be immediately disqualified and removed; Pornographic Material: Pornographic material and/or references to it are not allowed in Posts, and Posts containing such will be removed; Violence: Anything inciting or directly referring to violence, past violence or the threat of violence is prohibited and will be removed; Hatred: Constructive debate is allowed, but hatred towards anyone will not be tolerated; Libelous Statements: Libel is a statement or comment about a person or organization that cannot be proved to be true and may be considered damaging to their reputation and or interests. Libel will not be permitted; SPAM: Anything that disrupts the normal flow of chat. Examples: garbled or nonsense sentences, duplication of words and numbers. Cannot use the community in connection with surveys, sweepstakes, pyramid schemes, chain letters, junk email, spamming or any duplicative or unsolicited messages (commercial or otherwise). Posting under multiple nicknames is not allowed; Slang or References to Upsetting/Distressing Subjects: Slang referring to upsetting or distressing subjects will not be permitted and will be immediately removed. Such references include drug use, sexual acts of an indecent nature (and anything considered to be explicitly sexual in nature), references to religion, political beliefs, or anything deemed to distress the parents or guardians of users or anything deemed to be socially unacceptable in Administrator’s sole discretion; Criminal or Immoral Activity: Any mention of or reference to criminal or immoral activity will not be permitted, including Drugs, Prostitution, Fraud, Stalking, Extortion, and Terrorism.
PUBLICITY:Except where prohibited or restricted by law, a winner’s acceptance of a prize constitutes the winner’s agreement and consent for Sponsor and any of its designees to use and/or publish winner’s full name, city and state of residence, photographs or other likenesses, pictures, portraits, video, voice, testimonials, biographical information (in whole or in part), and/or statements made by winner regarding the Sweepstakes or Sponsor, worldwide and in perpetuity for any and all purposes, including, but not limited to, advertising, trade and/or promotion on behalf of Sponsor, in any and all forms of media, now known or hereafter devised, including, but not limited to, print, TV, radio, electronic, cable, or World Wide Web, without further limitation, restriction, compensation, notice, review, or approval.
DATA:Any personal information you submit by participating in this Sweepstakes shall be used only in a manner consistent with these Official Rules and with Sponsor’s privacy policy (US privacy policy: abercrombie.com/privacy).
WINNER LIST:For a winner list, visit https://www.abercrombie.com/shop/us/br/SuperBowlSweepstakes. The winner list will be posted on the Sweepstakes landing page after the winner selection and confirmation is complete.
DISPUTE RESOLUTION: Please read this section – carefully – it may significantly affect your legal rights. It contains procedures for mandatory pre-dispute resolution, binding arbitration, and a jury trial and class action waiver.